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THE MV DESIGN JOURNAL / 01

Luxury web design & brand identity

Art direction, photography, typography and visual consistency: build a presence that reflects your brand.

From the journal

26 articles

Design & identity8 min read

How can you build a digital identity that is recognisable from the first moments?

A brand does not become recognisable through one visual effect. Its opening image, language, composition and movement need to express the same idea, then remain coherent across other pages. This guide explains how to choose distinctive signs and build a digital identity that people can understand without making the visit unnecessarily complicated.

Read the article : How can you build a digital identity that is recognisable from the first moments?

Design & identity8 min read

Preparing a creative brief for a luxury website: the essential questions

A creative brief should help people make decisions, rather than simply describe an atmosphere. Connecting objectives, audience, evidence, content and constraints gives design a clear foundation. This guide sets out the questions to address and useful answers to prepare before discussing the identity and visitor journeys of your future website.

Read the article : Preparing a creative brief for a luxury website: the essential questions