THE MV DESIGN JOURNAL / 05

Industry inspiration & strategies

Architecture, property, hospitality, gastronomy and craftsmanship: tailor your website to your clients’ expectations.

From the journal

20 articles

Industry perspectives7 min read

Architect websites: how do you showcase your projects and design identity?

An architecture portfolio should make your thinking as clear as your finished buildings. Discover how to select projects, sequence photography and explain design decisions so prospective clients can understand your approach, your responsibilities and what working with your practice would involve before making their first enquiry.

Read the article : Architect websites: how do you showcase your projects and design identity?

Industry perspectives8 min read

How do you create an immersive portfolio for an architecture practice?

An immersive portfolio can reveal relationships between spaces and make architectural thinking easier to understand. Success depends on choosing a clear narrative, preparing suitable media and preserving direct navigation. This guide takes you from the first storyboard to practical phone testing, with room for visitors who prefer a calmer experience.

Read the article : How do you create an immersive portfolio for an architecture practice?

Industry perspectives8 min read

Interior designers: how can your website attract premium projects?

Attracting suitable projects begins with making your contribution understandable. An interior design website should show outcomes, explain the work behind them and prepare a useful first conversation. Discover how to connect your portfolio, services, process and enquiry form without reducing your positioning to photographs of spectacular decoration.

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Industry perspectives8 min read

Decorators: how do you present your identity without limiting clients to one style?

Your perspective can be recognisable without giving every interior the same aesthetic. To communicate this, your website needs to distinguish your principles of composition from individual clients’ tastes. Discover how to select projects, explain choices and present coherent variety without suggesting that your studio offers every possible style or service.

Read the article : Decorators: how do you present your identity without limiting clients to one style?

Industry perspectives8 min read

Villa builders: how should you present your projects and working process?

A completed villa shows an outcome, but not always the work required to achieve it. A builder’s website should connect photography, responsibilities and project management. Discover how to present documented work and prepare a useful first enquiry without allowing attractive images to stand in for an accurate service description.

Read the article : Villa builders: how should you present your projects and working process?

Industry perspectives7 min read

Property developers: how do you create a dedicated website for a premium development?

A dedicated development website should connect the appeal of a place with an informed decision. Discover how to organise project identity, floor plans, progress and availability, then prepare enquiries. The aim is a clear presentation that distinguishes the proposed development, illustrative material and confirmed information throughout the commercial journey.

Read the article : Property developers: how do you create a dedicated website for a premium development?

Industry perspectives8 min read

Luxury real estate agencies: which website features do you actually need?

Adding more features does not automatically make a property website more useful. The aim is to improve search, explain individual homes and support a conversation with your agency. This guide distinguishes essentials, worthwhile options and tools that require additional data, maintenance or a dependable response process from your team.

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Industry perspectives8 min read

How do you present an exceptional property on a real estate page?

A distinctive property deserves more than a gallery and impressive adjectives. Its page should explain the setting, arrangement and details that may matter to a prospective buyer. Discover how to build a precise narrative, choose useful photographs and connect the information with a properly prepared request for a viewing.

Read the article : How do you present an exceptional property on a real estate page?

Industry perspectives8 min read

St Barts villa rentals: how do you create a website that does your properties justice?

A villa stay begins well before guests reach the island. Your website should explain each house, help visitors assess its fit for their group and distinguish an availability enquiry from a confirmed booking. Discover how photography, practical details and service information can present St Barts villas accurately while preparing a useful conversation.

Read the article : St Barts villa rentals: how do you create a website that does your properties justice?

Industry perspectives8 min read

Luxury concierge services: how do you present your offer and build trust?

Concierge support is often judged after the first enquiry, so a website must make its operation understandable in advance. Who is it for, which requests does it cover and how are they followed up? Discover how precise services and a real organisation can build confidence without promising unlimited availability or possibilities.

Read the article : Luxury concierge services: how do you present your offer and build trust?

Industry perspectives8 min read

Boutique hotels: how can your website extend the way you welcome guests?

A boutique hotel is distinguished by its welcome as well as its interiors. Your website can make that care tangible before arrival through truthful images, understandable room choices and accessible practical information. Discover how to create continuity with the stay without turning browsing into a compulsory tour of the property.

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Industry perspectives7 min read

Luxury hotels: how can you encourage direct bookings?

Direct booking depends on understanding the offer and progressing without unnecessary uncertainty. Your website should connect room presentation, conditions and confirmation in one coherent journey. Discover what to review before introducing more promotions, urgency messages or booking tools that may leave the underlying problems in the guest experience unresolved.

Read the article : Luxury hotels: how can you encourage direct bookings?