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THE MV DESIGN JOURNAL

Ideas that give
you direction.

Readings to strengthen your brand, design a useful experience and make informed decisions about your digital presence.

From the journal

134 articles

Design & identity8 min read

Preparing a creative brief for a luxury website: the essential questions

A creative brief should help people make decisions, rather than simply describe an atmosphere. Connecting objectives, audience, evidence, content and constraints gives design a clear foundation. This guide sets out the questions to address and useful answers to prepare before discussing the identity and visitor journeys of your future website.

Read the article : Preparing a creative brief for a luxury website: the essential questions

Immersion & motion8 min read

Questions to ask your agency before commissioning an immersive website

An attractive demonstration is not enough to define an immersive website project. Before commissioning the work, clarify what the experience should explain, which media it needs and how people will use it. These questions help you compare concrete proposals and prepare for delivery as well as the changes that follow.

Read the article : Questions to ask your agency before commissioning an immersive website