THE MV DESIGN JOURNAL

Ideas that give
you direction.

Readings to strengthen your brand, design a useful experience and make informed decisions about your digital presence.

From the journal

134 articles

Immersion & motion8 min read

Scroll-controlled image sequences: how does the visual effect work?

The impression of video during scrolling can come from an ordered set of images selected according to the visitor’s position. Understanding the mechanism helps you prepare suitable media, distinguish a sequence from a slideshow and plan coherent movement that advances or reverses with the person exploring your website.

Read the article : Scroll-controlled image sequences: how does the visual effect work?

Strategy & conversion7 min read

Portfolio: how do you choose projects that will attract your future clients?

Your portfolio influences the kinds of assignments prospective clients imagine entrusting to you. Showing everything can blur that picture. Learn how to select the right work, balance consistency with variety, explain your contribution and organise a portfolio that supports your current offer and the direction in which you want to grow.

Read the article : Portfolio: how do you choose projects that will attract your future clients?

Industry perspectives8 min read

Private chefs: how can your website attract a premium clientele?

Choosing a private chef means choosing both a cuisine and a person who will enter a personal space or an important event. Your website should clarify both decisions. Discover the content that makes your proposition credible and prepares a useful conversation without reducing premium positioning to photographs of conspicuous surroundings.

Read the article : Private chefs: how can your website attract a premium clientele?

Strategy & conversion7 min read

How can you explain the value of your services before discussing price?

A service becomes valuable in a prospect’s eyes when they understand what it helps them decide, obtain or organise. Adjectives alone cannot explain that connection. Learn how to relate your work to client priorities, clarify the scope and prepare a constructive discussion about price without keeping essential information vague.

Read the article : How can you explain the value of your services before discussing price?

Industry perspectives8 min read

Wine estates: how can you tell your terroir story and present your wines?

Terroir needs more than a vineyard landscape to become understandable. Your website should connect a place, working choices and clearly identified wines. Discover how to organise that story with concrete evidence, readable wine pages and content that remains accurate as vintages, available references and the estate’s actual offers evolve.

Read the article : Wine estates: how can you tell your terroir story and present your wines?

Projects & evolution8 min read

No-code website or bespoke development: which criteria should guide the choice?

No-code and bespoke do not always describe opposing choices: one concerns construction tools, while the other concerns adaptation to your needs. This guide clarifies the distinction and provides practical criteria for reviewing visitor journeys, limitations, management and future changes before you commit to an approach for your website.

Read the article : No-code website or bespoke development: which criteria should guide the choice?